Get Your Brand Approved on Amazon - Protect What You Build
Amazon Brand Approval and Brand Registry give your products official protection on the world’s largest marketplace. We guide international sellers through every step — from trademark documentation to full Brand Registry activation — so your brand is secure and your listings are under your control.
Amazon Brand Registry Experts
International Seller Specialists
Full Documentation Support
Fast Application Turnaround
Brand Protection from Day One
Understanding Amazon Brand Registry & Brand Approval
Amazon Brand Registry is Amazon’s official program that gives brand owners control over their product listings, protects against counterfeiters, and unlocks powerful selling tools including A+ Content, Sponsored Brands ads, and the Amazon Storefront.
Brand Approval (also called Amazon Brand Gating or Seller Brand Authorization) is a separate process where Amazon restricts certain brands to approved sellers only. Getting approved means you — and only you — can list and sell under your brand on Amazon.
| Amazon Brand Registry | Amazon Brand Approval / Gating | |
| What it is | Official brand ownership registration on Amazon | Authorization to sell specific brand products on Amazon |
| Who it’s for | Brand owners who manufacture or own a brand | Resellers and sellers who want to list branded products |
| What you need | Registered or pending trademark + Amazon Seller Account | Invoices, authorization letters, compliance docs |
| Key benefit | Full control over listings, A+ Content, Brand Store | Exclusive or permitted access to sell a brand’s catalog |
| We help with | Full application + documentation + compliance review | Wholesale account guidance + documentation preparation |
Built for International Sellers Who Want to Sell in the USA
Every service below is performed at our USA warehouse by experienced prep specialists. We follow Amazon, Walmart, and eBay guidelines exactly — so your account stays safe and your products sell.
Brand Approval Assistance
We guide you through the full Amazon Brand Registry application process — from eligibility check to submission
Wholesale Account Guidance
We advise on approaching authorized distributors and manufacturers to establish wholesale purchasing relationships
Documentation Review
We review and prepare all required documents — invoices, authorization letters, brand certificates, product images
Compliance Support
We verify your listings and account meet Amazon’s category-specific compliance requirements before applying
Seller Account Readiness Check
We audit your Amazon Seller Central account health, metrics, and standing before submission
Application Submission Guidance
We walk through the submission process step-by-step and review everything before you hit submit
Rejection Review & Resubmission
If your application is rejected, we analyze the reason and guide a corrected resubmission
Post-Approval Setup Guidance
After approval, we guide you on activating A+ Content, Brand Store, and Sponsored Brands
Built for International Sellers Who Are Serious About Their Brand
Private Label Sellers
Full Brand Registry application + documentation
Wholesale Resellers
Wholesale account guidance + authorization letter prep
New Brand Builders
Brand eligibility check + trademark guidance + registry setup
Sellers Facing Hijackers
Fast-track Brand Registry to regain listing control
FBA Sellers Scaling Up
Post-approval setup guidance for all brand tools
From First Message to Approved Brand
Here's the Process
Initial Consultation & Eligibility Check
Confirm brand eligibility, trademark status, account standing
Document Checklist Sent
Client receives full list of required documents and information
Document Collection & Review
All documents verified: invoices, brand certs, product images, auth letters
Account Health Audit
Seller Central metrics reviewed, compliance gaps flagged and resolved
Application Preparation
Complete Brand Registry application prepared and reviewed for accuracy
Application Submission
Application submitted through Amazon Brand Registry portal
Amazon Review Period
Amazon reviews application — we monitor and respond to any queries
Approval & Activation
Brand Registry active, A+ Content and Brand Store setup initiated
What if my trademark is not yet registered?
Amazon accepts pending trademark applications (applied but not yet registered) in many countries, including the US (USPTO), UK (IPO), and EU (EUIPO). We advise on the fastest route to trademark eligibility and can begin documentation preparation in parallel.
Documents You'll Need — We Help You Prepare Every One
Amazon’s Brand Registry and brand gating processes require specific documentation. Missing or incorrect documents are the leading cause of application rejection. We review everything before submission.
| Document | What It Is | Who Provides It | We Help? | Notes |
| Trademark Certificate / Pending Number | Proof your brand name/logo is trademarked or application is in progress | Client (we advise on how to obtain) | ✅ Guidance | USPTO, IPO, EUIPO, or national trademark office |
| Brand Logo (High Resolution) | Clear brand logo in PNG format on white background | Client | ✅ Review & format check | Must match trademark exactly |
| Product Images | Clear photos of your branded products with logo visible | Client | ✅ Review for compliance | Amazon has strict image requirements |
| Manufacturer / Supplier Invoice | Proof of purchase from authorized manufacturer or distributor | Client obtains — we advise on format | ✅ Review & guidance | Must be dated, show units, brand name, your business name |
| Authorization Letter | Letter from brand owner authorizing you to sell their products | Brand owner / manufacturer | ✅ Template guidance | Required for resellers — must be on brand letterhead |
| Amazon Seller Account Details | Seller Central login, account health screenshot, seller name | Client | ✅ Account audit | We review metrics before submission |
| LLC / Business Registration Documents | Proof of legal business entity | Client (we assist if using our LLC service) | ✅ Provided if AMZ LLC client | EIN letter + Articles of Organization |
| Product ASIN List (if applicable) | List of ASINs you want to sell under the brand | Client | ✅ Review for accuracy | Required for brand gating requests |
What Happens When You Sell Without Brand Approval
| Risk | Without Brand Approval | With Brand Approval |
|---|---|---|
| Listing Hijackers | ✕ Other sellers appear on your listing, undercutting your price and stealing the Buy Box | ✔ You control who can sell on your listing — hijackers can be removed |
| Counterfeit Products | ✕ Fake versions of your product are listed under your brand, damaging your reputation | ✔ Amazon’s Project Zero and Transparency tools become available |
| No A+ Content | ✕ Your listing shows plain text and basic images only | ✔ A+ Content unlocks rich media, comparison charts, and brand story modules |
| No Brand Store | ✕ You have no dedicated storefront on Amazon | ✔ A free Amazon Brand Store acts as your brand’s homepage on the platform |
| Limited Advertising | ✕ Cannot run Sponsored Brands or Sponsored Display campaigns | ✔ Access to full Amazon advertising suite for brand growth |
We Know What Amazon Looks For — and We Get It Right
We are not just a warehouse. We are a complete US business setup partner for international ecommerce sellers. Here is what makes us different
We only work with Amazon & e-commerce sellers
Unlike generic business formation agencies, we understand Amazon Seller Central, account metrics, listing compliance, and Brand Registry inside out.
We've helped sellers from 15+ countries get brand approved
Our team understands the challenges of non-US sellers getting brand approved — we know which edge cases Amazon accepts and which get rejected.
Rejected applications are almost always document issues
We review every document before submission. Our pre-submission checklist is built from real application experience — not guesswork.
We stay with you from start to approval
We don't just hand you a checklist. We guide each step, answer Amazon's queries on your behalf where possible, and manage resubmissions if needed.
Already an AMZ LLC client? Brand approval is a natural next step
If we formed your LLC, we already have your business documents on file. Brand approval becomes faster and smoother as a result.
What Our Sellers Say About AMZ LLC Prep
FAQ
What is Amazon Brand Registry?
Amazon Brand Registry is Amazon’s official program for brand owners. It gives you control over your product listings, protects against counterfeit sellers, and unlocks tools like A+ Content, Brand Store, and Sponsored Brands advertising.
Do I need a trademark to get brand approved?
Yes. Amazon Brand Registry requires a registered or pending trademark from a recognized intellectual property office (USPTO, IPO, EUIPO, etc.). A pending trademark number is accepted in most cases.
How long does Amazon Brand Approval take?
The application review by Amazon typically takes 7 to 14 days. Full setup from first consultation to approved status is usually 3 to 4 weeks, depending on document availability.
What if my application gets rejected?
Most rejections are due to documentation issues. We analyze the rejection reason, correct the problem, and guide your resubmission. Rejection is not the end — it is a solvable step.
Can I get brand approved as an international seller?
Yes. International sellers can fully apply for Amazon Brand Registry. You need a valid trademark (which can be filed in your home country or the US), an Amazon Seller account, and the correct documentation. We specialize in exactly this.
What is Amazon brand gating?
Amazon brand gating is when Amazon restricts a specific brand’s products to approved sellers only. To get gated brand approval, you typically need purchase invoices from authorized sources, an authorization letter from the brand, and a clean seller account.
Can I sell branded products without brand approval?
You can list some branded products without approval, but restricted (gated) brands require formal authorization. Without Brand Registry for your own brand, you are also vulnerable to hijackers and counterfeiters on your listings.
Do I need an LLC to get brand approved?
You do not need an LLC specifically, but Amazon requires a valid business identity and often a US bank account for payouts. If you are an international seller, having a US LLC greatly strengthens your application and account credibility.
What comes after brand approval?
After approval, you can activate A+ Content to enhance your listings, create a free Amazon Brand Store, run Sponsored Brands ad campaigns, and use Amazon’s IP Accelerator and Project Zero tools for stronger brand protection.
How do I start the process?
Message us on WhatsApp with your brand name, Amazon seller account region, and current trademark status. We will assess eligibility and send you a full document checklist within 24 hours.
Contact us today and get your first shipment moving within 48 hours
Join 500+ international sellers who trust AMZ LLC Prep with their inventory. No setup fees, no contracts, no complicated process. Just fast, accurate prep — every time.